This process involves continuous improvements to and realignments of the digital strategy to strengthen it and increase its performance over time.
The starting point is always a precise determination of the aims and the way results are measured. Detailed reports are worked on with the client to clarify subsequent scenarios and to able to take the actions required to best exploit these.
It is our firm conviction that the ability to measure performance and accurately interpret the analytics for all of the digital activities must become one of the key skills our clients have available to draw upon. For this reason, while we are managing the digital marketing of the company we are at the same time training the client to use Google Analytics and any other available measuring tools.