Digital Strategy

Digital PR

Digital PR is closely related to social media marketing, as well as with the more traditional public relations work of the business.

The exponential development that has been seen in social networks, in online communities, and hence the weight influencers and bloggers exert over purchase decision, has given rise to new needs and opportunities in the area of business communications.

The way a good digital PR strategy is put in place alongside the online marketing has to be well considered, and carefully aligned to the client’s objectives.

The decisions taken in this process must take account of which influential people are best matched to the product or to the business image, and what real benefits can they bring to the company.

Careful study of company objectives enables us to established whether, and in what ways, digital PR can be a useful tool to add to the online marketing strategies.

Digital Strategy

Digital PR