Digital Strategy

Social Media Marketing

Social network channels are recruited into the digital marketing strategy mix only when there is good evidence that there will be real beneficial results.

Effective social media marketing can be an important string to the marketing bow for acquiring customers that see the product or service online.

Even where there is no expectation of an increase in turnover, some social media can turn out to be a very useful tool for some vertical B2Bs in terms of reaching out to targets and generating leads.

A typical example might be the use of Linkedin where it is effectively integrated with the sales organisation and area managers around the world and the company CRM.

The question of which social networks to make use of is something that has to be decided for each individual business. We have consolidated expertise in managing all the best known social network platforms, including Facebook, Linkedin, Instagram, Twitter and Pinterest etc.

We work closely with the client company’s own human resources in the management of social networks, as well as effecting our direct management of communications campaigns.

Digital Strategy

Social Media Marketing