All our activity is designed in pursuance of well-focussed objectives that are individually identified for each product, each market and each target group.
It is essential to work out what is really needed for the achievement of the objectives and then to prioritise a few well-executed actions, planned for sustainable implementation.
The planning processes comprises organic identification of all actions essential to the achieving of objectives, as well as the operational structure required for their implementation. This also involves a rationalisation of company processes to support all actions carried out in pursuance of the pre-established aims, analysing and improving both back-office and front-office IT systems and portals. There should be efficient allocation of all these activities as between in-house and outsourced resources.