A Local SEO or Local search means all the SEO work aimed at optimising and raising the visibility in a particular geographical area of a company’s products and services.
Local SEOs, unlike traditional SEOs that aim at improving the national and international positioning of a web site, develop resource indexing and websites for a specific geolocalised market.
Latest search engine algorithm developments, a consequence of increased mobile device usage, have revolutionised the makeup of SERPs (search engine results pages). The factors determining the search results are in this case the characteristics of the geographic location.
Our experience and expertise in this sector means we are able to plan effective and customised Local SEO strategies, exploiting both traditional indexing processes and the more recent geolocalisation.